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<img src="https://cdn.vox-cdn.com/thumbor/Vcpz9QvuO7X9InLdma3_pDRAOag=/0x0:3000x2051/920x613/filters:focal(1499x558:1979x1038):format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/55086835/532203566.0.jpg" alt="Amazon’s own brands "  style="max-width:100%;"/><br><br><b>Amazon’s own brands </b><br><br>Amazon laid the groundwork for a massive line of in-house brands when it launched the AmazonBasics private label in 2009. Seven-plus years later, that launch is paying dividends. <br><br><a href="https://www.recode.net/2017/6/4/15737242/amazon-amazonbasics-batteries-elements-baby-wipes-private-label" title="Amazon’s own brands ">Retailers can keep prices on in-house brands low </a><br><br>